Project Management accounts for around 15% of a project cost. This encompasses all back & forth correspondence via email, phone and in some cases in person meetings. Also time factored for project setup in development applications, file prep & transfers, and various other tasks associated with the project but not direct part of design or development.
What Goes Into a Website Development Project
Before we get into any design or development work the first step of the project is working with you to establish the main goals & objectives for the site, which can be determined by defining your target customers or site visitors and answering the question of what is it they are coming for and what’s the best way to get it to them. This may be product or service information, it may be something they can purchase, or an informative article or video.
It is far too common for a company to just take some content they already have from a print brochure or catalog and try to dump that onto a website. This often results in text heavy, unstructured pages that fail to effectively get the visitor what they need. Identifying the key goal and information and building the page around that will yield a better user experience which almost always increases the chance the end goal is achieved. This really boils to down to making sure the information they need is available, and not flooding the pages with content that nobody cares about.
It sounds easy & obvious, but can be more challenging than you think.
This is also where we choose the best platform for your needs and budget. It can often come down to one significant, but small detail that could be the difference in choosing one CMS or eCommerce platform over another. This is especially true with eCommerce sites.
Using a test site either on our server or yours we build out the site structure and functionality and then add your content, products, media, special applications, and whatever else is to be created.
We used to almost always start off with a near complete design before starting any development, but the design & development stages are now somewhat merged together in many cases depending on if a CMS platform was used and which one. The tools & templates available have evolved and we often prefer designing directly into the real platform rather than just making mock ups in photoshop or illustrator. They are both still regularly use in the process, but we do it in parallel instead of in series.
Following the site launch there is often a brief round of revisions that come from various stakeholders. There’s something about the psychological factor of a site launching that causes everything to take a deeper look at the content and site. This is a good thing and should be done.
SEO is an ongoing process, but the first few months after a site launch or relaunch are an important time to closely monitor results and revise the SEO tactics and content.
The site will be hooked up with various analytics services. Unless you have premium services you prefer we always at least set up the Google services, which provide a strong set of analytical tools. (Analytics, Search Console, My Business Profile, Adwords for PPC).